About Our Club
To enhance the BMW experience through camaraderie, education and social responsibility.
The Ultimate car club experience.
Camaraderie among our members; sharing knowledge and expertise; motoring citizenship, lifelong driving skills for both safety and performance; appreciation for BMW and its heritage; and social responsibility.
Member satisfaction, recruitment and retention.
- Greater variety of activities throughout the year
- Broader member involvement
- More volunteers and leaders
- Greater variety of activities year around
- Include outstate members
Effective communication strategies.
- Expand usage of various media (local forum, Yahoo group, email blasts, social media, newsletter, national BMW CCA website, chapter website)
- Richer content (publish pictures and videos of members/activities/cars)
Dynamic events and activities.
- Present a broad range of events for both members and non-members throughout the year (local, outstate, tours, track, teen driving skills, tech, social)